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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Alvin Eicoff ： ウィキペディア英語版 Alvin Eicoff Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Alvin found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.〔(Alvin Eicoff inducted into DMA Hall of Fame )〕 == References == 〔 *(Obituary of Alvin Eicoff in The New York Times ) *(A. Eicoff & Company Official Website ) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Alvin Eicoff」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.